Blog | Shell Bike

Hug a Trail Troll

If you ride public trails, you've likely met one. Perhaps the most misunderstood, underappreciated character in your local trail...

Which costs more to own, Zeb or 38?

Or is it more cost-effective to do no maintenance and replace what breaks? After doing the math, I can confidently say that the Zeb costs...

THE 3 PILLARS Free Suspension Setup Clinic At Black Rock November 4.

I'll be out in the woods working with riders to hone in on their perfect setup and hopefully make some big gains in performance. After...

Linear or Progressive?

"You're not bouncing off the bottom out, but you may as well be" -Henry Quinney This line in the Pinkbike review of the new Unno Burn...

Is a 50 hr service easy though?

I started this rant in my head after crunching some numbers. What does it actually cost for a home mechanic to do a 50hr fork service...

Setup Insights with Motion Instruments

What can suspension data tell you? Our first outing with the telemetry kit was an eye-opener. Getting actual information from the...

The New New

See the little flash of color on the fork? That is the recently received Motion Industries kit. What do the sensors do? They track what...

The Trenches

The work we do is simple. We improve bikes, one at a time. Pictured, is a prime example. A situation we helped one of our customers...